Sunday, February 7, 2010

The 14th Business Opportunity & Franchise Expo

From the positive feed back of our exhibitors and the success of 13 consecutive years organizing the Business Opportunity & Franchise Expo prompt the Franchise Focus Co., Ltd. to announce the 14th Business Opportunity & Franchise Expo.

This is the biggest and the only expo that is focus on promoting the franchise business and investment opportunities along with the activities that is helped in developing the business opportunities from the government agencies and the private sector.

The details of the expo are as follow:

Date: February 25th - February 28th 2010

Place: Exhibition Hall 5, Impact Exhibition Centre,

MuangThong Thani, Bangkok Thailand
Objectives:

- Promoting buy and sale of Franchise Business
- Introducing different type of business opportunities by offering the most participated exhibitors from different businesses
- Promoting the activities between the government agencies and private sector
- Presenting an advance and different business forms and the business technologies.

Format: The expo is divided into four main zone as follow:

1. Franchise Booth and other business opportunities
a. Food Business Zone
b. Beauty Business Zone
c. Education Business Zone
d. Service Business Zone
e. I.T. Business Zone
f. Retail Business Zone
2. This expo will also offer in conjunction with the “Better Shop” trade show is the biggest and the only expo that is focus Retail and Supply product for Shop
3. Seminar and education
4. Stage Activities
5. Government agencies and other associations services
Target Attendee: minimum of 100,000 including:
- Business Owners
- Franchisors
- Franchisees
- Department stores from Bangkok and other provinces
- Real Estate developers and property owners
- Local business men and women
- Member of the Business Opportunity & Franchise Focus Magazine
- Top executives who are looking to own their own business
- New generation group of people who is seeking for new businesses and opportunities
- An oversee business owners who are seeking to relocate back in Thailand
- An International business owners who are seeking for new business opportunities in Thailand and/or in their countries
-Advertising on the cover page of Business Opportunity & Franchise Magazine
-Spreading the news of The Greatest 11th Business Opportunity & Franchise Exhibition
-Sending photo caption of the exhibition
-Having exclusive interview for sponsors
-Sending seminar agenda
-Sending photo caption of sponsors
-Distributing 20,000 magazines and exhibition pamphlets
-Group interviews (divided by type of business)
- Press Conference
Number of Booth: 500 Booths.
This expo will also offer in conjunction with the “Better Shop” trade show
The Details of the Show:
1. Franchise Booth Zone
- Food business
Franchise: Pizza, Coffee, ice cream, bakery, Vietnamese restaurant, fast food, etc.
- IT & Digital business
Franchise: Printing business, printing shop, computer and printer clinic, refill ink shop, photo shop and mobile shop
- Beauty business
Franchises Spa, slimming center, fitness, salon, manicure, facial & body treatment
- Retail business
Franchises: convenient store, clothing store, baggage store, shoe store, kitchen ware store, furniture store, drug store, cosmetic store
- Service business
Franchises: car care, VDO rental shop, realtor, second-hand trading business, exchanged businesses, post & transportation, financial advisor, care rental, cleaning
- Education business
Franchises: Chinese Language School, English Language School for Adults, English Language School for Kids, Art School for Kids, Science School, Mathematics School, Judo School, Singing School, E-learning School/University
2. Business opportunities Zone
This zone is for non-franchise businesses, such as
Concept of businesses: noodle, roti, porridge, Thai vermicelli, cocktail, papaya salad, fruit juice
Food Supplier for restaurants: meat balls, sausages, ice cream, frozen food, ingredients, flour
Appliances for food businesses: kitchenware, food processor, package, bakery appliances, ice cream maker
Services regarding to food business: restaurant decoration, trolley, self, software for restaurant
Design: uniform, logo, brochure, board, menu, premium goods etc.
Career appliances: karaoke slot machine, appliances for karaoke shop
IT appliance suppliers: dealers for mobile phone, computers, printers, software and accessories etc.
IT consultants: accounting software, administration software for restaurants, retail shops, businesses, programmers
Business services: Website design, E-commerce, VDO presentation, remote meeting services, telephone systems for SME etc.
Health: health goods dealers, health goods distributors
Beauty: goods and supplies distribution for beauty business such as hair-washing bed, chair, hair-drying machine, comb, shampoo etc.
Spa: goods and supplies distribution for spa business such as scrub cream, food supplement, decoration appliances, sauna closet
Appliances for retailers: calculator, shelf, closed circuit television
Goods supplied for retailers: wholesale goods such as clothing, handicraft, and jewelry
Services for retailers: shop design, inside-outside shop notice design
Business training: career and business training center
3. Seminar
4. Activities before the exhibition day
There are some activities before the beginning of exhibition for continuity of exhibition promotion. The activities include
-Business seminar
-Match making
-Marketing activity to promote exhibitors’ businesses
-The exhibition’s promoting in target area
-Registration and first round competition of?
5. Activities on stage during the exhibition day
There will be a lot of contests, demonstrations, shows and games to entertain participants. The sponsors and exhibitors can join these activities by
-Schedule time for the show on the stage
-Demonstrating
-Supporting prize to introduce your products
-Cooperating to hold a contest by using your products
PR Action Part 1
- Sending the exhibition project to exhibitors
- Advertising in Newspaper – Krungthep Thurakit
- Advertising in Newspaper – Than Setthakit
- Advertising in Newspaper – Kom Chud Luek
- Advertising in Newspaper – Pracha Chard
- Advertising in Newspaper – The Nation
- Radio Spot 200 times
- Interview broadcasting
- Posters in the exhibition
Activities
- Registrations and contests
- Seminars
- Target group Persuasion activity on sky train stations and nearby area
- Opening Ceremony
Expecting news more than 200 news
Expecting Bangkok participants 50%
Expecting other province participants 40%
Expecting other country 10%